They are synonymous with India and are the country's most common form of transport, used by everyone from schoolchildren and housewives to office workers and tourists. But despite buzzing around the streets of virtually every village, town and city, the auto-rickshaw has not been widely exploited for its advertising potential. At least not until now. Three college graduates in India's financial and entertainment capital Mumbai are trying to change that and use the nippy three-wheel taxis to help...
Full Story: The Independent
